A makeup palette with a large, square, peach-colored powder
Portrait of a beautiful smiling woman with brown hair, wearing hoop earrings and a white jacket, in front of a window with cityscape and trees outside.
Blue push pin
A torn piece of white notebook paper with perforated edges at the top, against a black background.
Close-up of a sewing pin with a blue head, inserted into a white surface.

At the intersection of structure, story, and human behavior.

A piece of white or light-colored fabric or paper on a black background.
A torn piece of white notebook paper with the top edge of the paper in focus, showing uneven tear lines and small square holes along the top.

Featured Case study

Blank torn notebook page with perforated edge on a black background.

ALT-SWAP is a peer-to-peer bartering app that empowers communities through a secure platform for trading goods and services. As cash transactions face scrutiny, ALT-SWAP offers a trust-based alternative. Users can list items or services for exchange and browse community offers. The app's verification system enhances safety, promoting confident transactions. By enabling direct swaps, ALT-SWAP supports local economies and sustainable practices. Whether trading clothes, home goods, or skills, ALT-SWAP connects neighbors and fosters community relationships. ALT-SWAP engages in a thriving economic ecosystem that prioritizes connections.

ALT-SWAP

My aim was to keep user flow simple throughout the app as well as develop synchronicity between pages.

Digital wireframe illustration with text highlighting design goals for user-friendly navigation, including easy search for barter and saving on profile pages. Features placeholders for sections and profile icon, with a cartoon character pointing at elements.
Torn notebook paper sheet on black background

GOALS

  • safety

  • ease

  • community inclusion

Mobile app interface titled 'ALT-SWAP' featuring a logo and profile icon. It has a header phrase 'The Better Alternative' with an image of people exchanging food. Contains four light blue buttons labeled 'GOODS,' 'Barter Basics,' 'Safety,' and 'SAVES.' Below are three icons for categories: clothing, food, and services, and at the bottom are buttons for 'HOME,' social media icons (Facebook, Instagram, LinkedIn), and 'me.'
Profile of Nadine, a retired pastry chef. Age 66, educated at Cordon Bleu, from Mesa, AZ, widowed. Faces difficulties with yard work due to back issues and a tight budget. Her goal is to give away baked goods she loves making. She seeks a way to trade her pastries for lawn work.

Featured Article

Embracing the essence of freedom

by Kylie McFerrin

Freedom is a concept of paramount importance, yet it often remains underutilized due to self-imposed limitations. Embracing freedom can significantly enhance one’s overall happiness and sense of fulfillment. 

Living with Purpose 

Pursuing one's purpose is not exclusive to the esoteric. It provides a direct pathway to freedom by allowing individuals to create and live in alignment with their passions and inspirations. Lengthy careers in monotonous roles do not equate to a life of purpose. Reflect on the traditional query, “Are you tired of your nine-to-five?” If the answer is affirmative, consider whether you are genuinely contributing in ways that bring you joy. Identifying your purpose, much like Navin Johnson did in "The Jerk," can lead to profound satisfaction. Whether it’s sewing aprons or assisting family with financial management, engaging in activities that resonate with your core can transform your life. Establishing a vision and plan to move beyond external constraints is essential for achieving abundance and success.

Integrating Freedom into Daily Life 

Freedom does not imply making drastic life changes such as quitting your job or abandoning familial responsibilities. Instead, it encourages following your heart within your current context. Introducing new passions or dedicating time to personal interests within your marriage can rejuvenate relationships. Supporting a spouse’s endeavors, like restoring a car, can lead to unexpected and rewarding outcomes.(…)


Spotlight

Greeting Cards

Landscape greeting cards in a seasonal series using the “Twelve Days of Christmas” as its theme, with a twist.

Illustration of a partridge in a pear tree with text "On the first day of Christmas my true love gave to me..." on a blue background with decorative elements.
"A Partridge in a Pear Tree" text on a blue background with a partridge in a birdcage, pears, bird food, and decorative elements.